You Had Me At Cookie!

Have you ever wondered why sweet and salty flavors go so well together? Here at Batch by Ellen, we knew there had to be a reason why our customers raved about the flavor of our cookies, which combine these two sensory-satisfying elements. Well, it turns out that science has an explanation for it! Humans have five primary tastes: salty, sour, sweet, bitter, and umami. Over time, we have evolved to taste all these flavors with our taste buds. When you mix sugar with salt, salt enhances the flavor of the sugar. This is a process known as a flavor layering. The right combination of sweet and salty sends a positive biological response to our brain. Because we crave sugar for carbohydrates to give us energy and we crave salt for the nutrition we need, sweet and salty is a match made in heaven.